Lagonda All-Terrain Concept
Lagonda All-Terrain Concept

Lagonda All-Terrain Concept

(2019)

First shown at the 2019 Geneva MotorShow, the Lagonda All-Terrain Concept previewed a development of the new Lagonda design language first seen in the ‘Vision Concept’ revealed at the previous years show. It was intended to give a first glimpse of the first production Lagonda, planned to be built at St Athan in Wales from 2022. It was also planned to be the first production zero emission Lagonda.

Lagonda All-Terrain Concept

” Built around ‘near-future’ technologies such as its advanced Battery Electric drivetrain, the Lagonda All-Terrain Concept is an ultra-stylish, supremely luxurious, fully electric emission-free vehicle that can transport its occupants to remote and spectacular locations “

The styling of the 2019 concept had a marked similarity to the 2018 saloon but was also intended to be much closer to production reality. The concept still had rear-hinged back doors and the front seats could turn to face backwards. Set into the very wide clamshell rear hatch, was a thin and elegant light strip with hidden LED’s allowing light to be beamed downwards and then reflected out. Although the car was a non-functioning concept, the sandwich floor was intended to house the battery packs and provide the cars structural rigidity. A practical yet neat element of the Lagonda All-Terrain Concept’s design was the rear shelf, which could slide out from the floor. Hidden and flush with the body when stowed, the shelf extended when required to offer a platform for occupants to sit on.

Sadly by the beginning of 2020, AML was in such financial difficulty, the related RapideE was cancelled and the launch of Lagonda as an all-electric luxury brand was pushed back to 2025. By March 2021, the Lagonda EV plans were eventually canned and the ‘Lagonda’ name could return in a similar way in which “Maybach” is used on top-end Mercedes Benz cars.