At the time, very little was really known about the detailed specification of the 2009 Lagonda Concept, except that it was based on Mercedes GL running gear and supposedly powered by an Aston Martin V12 (it was!). The idea behind the concept was to bring performance luxury into emerging markets and territories around the world, especially emerging markets in Russia, the Middle East, South America, India, and China. Calling the concept a full off-roader isn’t correct since it was designed as a luxury performance vehicle with 4 wheel drive and additional ground clearance for roads of potentially poor quality.
The press release at the time proudly announced the return of the iconic marque and I’m sure that the intention to go into production was a strong possibility. Yet, the car only lasted on the main turntable of the stand for a single day, being replaced initially by a One-77 rolling chassis and then by a One-77 1:1 modelDBX Concept first seen at Geneva in 2015.
Eventually after 10 years hidden away, the controversial Lagonda received its first public viewing at the 2019 AMOC Spring Concours by special arrangement with the AMHT and the car’s owner. Buy 2023, the car was offered for sale by auction on the online marketplace, Collecting Cars.
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Of course, the next car to carry the Lagonda badge did not turn out to be a 4×4 at all but the fabulous Lagonda Taraf.