Lagonda Taraf
Lagonda Taraf

Lagonda Taraf

(2014 - 2016)

On 10 November 2014, the newly installed Aston Martin CEO Dr Andy Palmer unveiled the stunning new Lagonda super saloon – the latest in a proud line of saloons revered worldwide as ‘the finest of fast cars’. Addressing an audience of media and VIP guests at the launch event in Dubai, Dr Palmer revealed that the Lagonda, will be known as the Lagonda Taraf: Taraf means 'ultimate luxury' in Arabic, according to Aston Martin.

 

Lagonda Taraf

Based on the Rapide and using the almost infinitely flexible VH architecture, the new saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre body panels.

AML had said that the exclusive luxury four-door was being produced solely for the Middle East markets, but following serious enquiries from a number of wealthy customers elsewhere in the world AML announced days ahead of the 2015 Geneva Show, that the UK, Europe and South Africa would also get the car. At the show during March, an example of the Taraf was exhibited within the VIP area. There is also some evidence that AML will also attempt to market the Taraf in North America.

The Taraf is being hand-built at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 hypercar. Although no price was initially officially quoted, AML have said that an absolute maximum of only 200 are to be built in both left and right hand drive.

It is believed that British customers will be charged £580,000 plus VAT and German customers will need to find a sum towards a million Euros. Bespoke features by ‘Q’ will of course push the price considerably higher. UK debut for the car was in the showroom of Aston Martin Works in Newport Pagnell in May 2015. The event was the annual Bonhams auction and as the AMOC concours is traditionally held the next day, the Taraf was shown at Woburn abbey too.

In an unusual spin off, it is rumoured that the extended Taraf chassis may form the basis of a long wheelbase Rapide  for launch around 2017.

Lagonda Taraf

Lagonda Taraf side view

  • Performance:
    • Acceleration: 0-60 mph 4.4 seconds
    • Top Speed: 195 mph