DB9 1M – ‘the Facebook car’
DB9 1M – ‘the Facebook car’

DB9 1M – ‘the Facebook car’

(2012)

Love it or hate it, Facebook is a powerful marketing tool for any company, including Aston Martin. In early 2012, the Aston Martin Facebook page achieved it's 1 millionth fan which triggered a very interesting exercise in the specifying of an Aston by a weekly vote. Thus the 1M car was created. The model chosen by the 'fans' even surprised the company when the aging DB9 was selected ahead of more recent models.

DB9 1M – ‘the Facebook car’

After a few weeks of voting, the final spec was decided.

  • DB9, Right hand drive, UK spec, Touchtronic 2, 2+2 seating
  • Morning Frost coachwork
  • Obsidian Black upper and Spicy Red lower interior environment, Obsidian Black stitching with low line split
  • Piano Black Veneer
  • Obsidian Black carpet and binding
  • Warm charcoal seatbelts
  • Black brake callipers
  • 20 spoke Diamond turned wheels

So now you may be wondering why the car on these pages is blue? Well the last item to be specified was an exterior design wrap to make the DB9 1M car totally unique. And the one chosen was called ‘Aero’ – and as the interior has already been specified in an Obsidian Black / Spicy Red combination, explains why there is a bit of a clash of colour! I grabbed these exclusive photos just before the car was unveiled to the AM Facebook fans in late June 2012.